BUSINESS PLANNING AND CAREER: FROM IDEA TO IMPLEMENTATION

Abstract

The article explores the relationship between strategic business planning and personal development in the context of a career. It emphasizes the importance of a business plan as a tool for implementing an entrepreneurial idea and achieving professional goals. The stages of developing a business plan are considered, starting from creating a unique idea and defining the mission and goals of the business to determining financial indicators, choosing a marketing strategy and ways to attract investments. The article focuses on how effective planning allows you to minimize risks and adapt to changing market conditions, which is important for the successful development of a career in an entrepreneurial environment. The authors of the article emphasize that business planning not only helps to implement ideas, but also forms certain skills that are important for personal development, such as strategic thinking, managerial skills, and the ability to work with a team. In particular, attention is paid to the stage of market and competition analysis, which allows predicting trends and optimizing business strategies in a competitive environment. In addition, the article highlights the role of career development in the context of entrepreneurship, emphasizing that professional success depends not only on technical skills, but also on the ability to invest in oneself, adapt to change, and create new opportunities for growth. The authors provide recommendations for finding funding for startups, analysing financial flows, forecasting costs and revenues, as well as developing marketing and advertising strategies to attract the target audience. In addition, special attention is paid to issues related to leadership and personnel management, which is the basis for the stable development of both the business itself and the career growth of its founder. The article also focuses on the importance of long-term planning, which allows not only to achieve short-term goals, but also to ensure sustainable business and career development in the face of constant changes in the economic environment. It is emphasized that business planning is not only a tool for starting a business, but also an ongoing process that requires regular analysis and adjustment, taking into account changes in the market situation and the development of personal skills.