STAGES OF DEVELOPING AN ANTI-CRISIS STRATEGY
Abstract
This study explores both theoretical foundations and practical steps for crafting an effective anti-crisis strategy at the enterprise level. In today’s volatile business environment – especially in Ukraine – companies routinely face threats from economic downturns, supply chain disruptions and shifting market conditions. Yet many firms lack a coherent methodological framework to prevent crises or to manage them promptly and efficiently once they arise. By analyzing international and domestic research on crisis management, we identify a critical gap: the absence of a unified, step-by-step model for developing and implementing an anti-crisis strategy. The article’s primary objective is to systematize the sequence of stages involved in strategic planning for crisis prevention and response. We begin by defining the enterprise’s mission and strategic goals in light of potential threats – whether restoring solvency, preserving market share or safeguarding core competencies. Next, we diagnose the root causes of crises through a comprehensive analysis of financial indicators (liquidity, debt structure, profitability), operational metrics and external factors such as regulatory changes or competitor actions. Building on this diagnostic phase, we delineate the “problem field,” prioritizing the most urgent internal and external challenges – be it liquidity shortfalls, product line losses or logistical breakdowns. Alternative solutions are then generated and evaluated against criteria of feasibility, cost, time to implement and risk exposure. These options may include debt restructuring, cost optimization, market diversification or strategic partnerships. After selecting the optimal anti-crisis trajectory, we develop a detailed implementation plan – assigning responsibilities, allocating resources and setting timelines. Finally, we recommend establishing continuous monitoring and feedback mechanisms to adjust tactics dynamically as circumstances evolve. Our findings underscore that only a systematic, stage-based approach – grounded in both theory and real-world diagnostics – can secure a company’s financial stability and resilience. The proposed model offers a clear roadmap for practitioners to anticipate crises, mitigate their impact and transform adverse events into opportunities for sustainable growth.
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